Why food learning matters
£92b
The Cost of Poor Diet
Poor diets cost the UK billions each year in preventable illness and lost productivity.
FFCC, 2024, BMJ Review, 2023
47%
Ads Shape Habits
Almost half of UK food adverts promote high fat, salt and sugar (HFSS) foods — shaping what children learn to want.
UK Parliament, 2024
32%
Skewed Advertising Spend
Around a third of food advertising spend goes to HFSS products. Only 1% promotes fruit and vegetables.
Food & Drink Advertising Briefing 2023
Why this is a problem
When unhealthy foods dominate advertising and shelf space, they naturally replace real food in children’s diets — shaping their focus, mood and wellbeing.
Children aren’t choosing unhealthy food.
Marketing is.
Children are surrounded by foods high in fat, salt and sugar (HFSS) — on screens, at checkouts, and across the shelves. Ultra-processed foods are designed to grab attention. Real food rarely gets the same spotlight.
We’re developing creative campaigns and real-food learning that bring whole foods back into view — helping children grow up curious, confident and able to make informed choices for life.
c.png)
Real food needs a louder voice
Ultra-processed foods are engineered to be convenient, long-lasting and highly marketed — giving them a huge advantage over real food, which gets only a fraction of the attention.
Children learn from what they see most.
Right now, that’s not fruit, vegetables or whole foods.
Because real food deserves real advertising too.
Working Together for Real Food Learning
We’re developing adaptable resources and partnerships that bring real food education to classrooms and homes alike.
Our simple, practical approach
We’re developing an age-based learning journey that grows with children — from early curiosity to confident, conscious choice.
Because when we understand food, we make better decisions — for our health, our families, and our planet.
Stay updated
Get our latest news, easy tips and everyday food know-how straight to your inbox
We want to hear from you!
Real food confidence grows when families share what works.
If you have tips We’d love you to share them.
speeding up family meals
healthy lunchbox wins
keeping food fresh
reducing waste
getting kids involved
or any real-food hacks…
Your tips will help us build better content for families everywhere.
About Me
Why I started Nature’s Food Co
Hi, I’m Roz — the founder of Nature’s Food Co. This is the short story behind this project.
I grew up confused about food — surrounded by low-fat rules, calorie fears and mixed messages about what was supposed to be “healthy”. Misleading labels and constant marketing only added to the noise. That confusion followed me into adulthood… until I had my daughter.
I created Nature’s Food Co because I realised it wasn’t just me — so many of us are trying to make sense of food in a world that makes it far more confusing than it needs to be.